While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world classmarketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: “I’m over-worked don’t have the time to think strategically. A sound organization aiming to withstand competitors never stops business development but...

In business strategic planning, the third question is better phrased “How can we beat or avoid competition?”.In many organizations, this is viewed as a process for determining where an organization is going over the next year or more -typically 3 to 5 years, although some extend their vision to 20 years.In order to determine where it is going, the organization needs to know exactly Succession planning is typically viewed as an executive level issue for...

Performance measurement is the process whereby an organization establishes the parameters within which programs, investments, and acquisitions are reaching the desired results. Performance Reference Model of the Federal Enterprise Architecture. This process of measuring performance often requires the use of statistical evidence to determine progress toward specific defined organizational objectives. Establishing the right metrics can almost assure operating...