Display advertising is a type of advertising that typically contains text logos, photographs or other images, location maps, display advertising and similar.A big part of the growth can be attributed to display’s second-generation transformation into something closely resembling the more automated search advertising medium. Display advertising providers, such as DoubleClick, now offer self-service distribution options and streamlined ways to reach the audiences of your choice.
What contributes to an online display advertising campaigns success?
Website relevance to your products or services that your ads are run on. Example; if you want to reach a specific type pet owner your ads should run on websites that address your particular pet products or services to insure you reach the right buying audience. Example Horse Advertising Network.com for horse related products and services. This is known as vertical advertising.
Ad; Visual and Content
How the ad relates to your potential buying audience and the landing page you are sending clicks to. The landing page is very important.
Ad Views (Impressions)
the more ad views on multiple websites the more likely clicks will increase. Familiarity, repetitiveness, relevancy and viewer need (today or future) lead to clicks or book marking your website for future reference.
Click Through Rate (CTR)
CTR is the beginning of measuring your ads success. Ad quality and website determines the CTR. If the ad is running on relevant websites, reaching the audience interested in your product or service, and the ad views are high, but the CTR is low or non existent, then ad quality is more likely the problem. If the CTR is good, more ad views will get you more clicks resulting in a higher probability of converting clicks to actual sales
Your website
Time spent on your website and how it converts to sales (Conversion Rate – CR) is the final test. You can have all the clicks in the world; if your website is weak and does not provide the information the person thinks they are going to get the CR will be low or zero.
Monitoring your ads campaigns and website is a must. Having an analytics program such as Google Analytics on you website is needed to continuously monitor your website performance. There are several important parameters you can monitor.
