E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience.
Email marketing is truly direct, as it finds it way ‘directly’ in the in box of the individual you sent it to. Furthermore, it is ‘direct’ by potentially offering links to your website, services, etc and ‘directly’ asking for business and offering a way for them to ‘directly’ purchase it.
The best part, Email marketing is as close to FREE as marketing will ever get, while the so-called direct physical mail marketing is brutally expensive.
More and more people are reallocating their marketing spend to incorporate a larger percentage of internet marketing. Internet marketing includes the effective and successful likes of Pay Per Click marketing, Search Engine Marketing and Optimization, viral and social network marketing, email marketing, enewsletter marketing.
