Let’s start the article with the basics. What is Link Building? Link building is acquiring hyperlinks from other websites from around the web for improving Search Engine Visibility. The reason behind this is that Google uses a popularity ranking factor, which means, if you link to some website, you’re basically giving that website a vote, and the more votes a website has, the more it is able to rank higher on the search results. So, the link-building activity helps your chances to appear on the top of the first page of Google and all of this is based on how many “votes” your website gets.
Links have an additional business value. If done properly, your brand name and brand value can increase in no time! Many businesses are using Link building or Backlinks to make their websites popular and more in demand. With SEO, companies need to find ways to generate links back to the website in order to build a large presence online which in return makes them look popular enough to appear on the first page of Google.
Why is link building important?
Google uses backlinks as its go-to ranking signals to determine the quality of a webpage. In the beginning, websites like Yahoo were considered the best search engines because their search results were 100% based on the content on a webpage. Then came Google that didn’t analyze the content of a particular page rather, it focused on how many visitors the website has. Now, Google came up with an update called “Google Penguin” that focuses on the quality of the link, not just the quantity.
How to determine which link is “High-Quality”
Now that we know what is required to make your website visible to Google, let’s focus on understanding how we can determine whether or not a link is of High Quality.
Authority of the page:
The authority of the page matters the most. The reason behind that is PageRank (a Google algorithm that ranks web pages based on the number and quality of links present on the website) to determine how important the website is. The more authority your page holds, the more likely it is to rank higher.
Authority of the site:
It’s not just the page’s authority that matters but the website domain also plays a vital role. For instance, something like “NYTimes.com” would hold a lot more importance than a unknown web name. This is why people put so much time and effort into naming domains. While it is difficult to achieve, it is totally worth the effort.
Relevance of the website:
Earlier, the name of a brand meant more than whether or not it was relevant. However, now, times have changed. People are more likely to search websites that are in demand. This is why if someone types “Best clothing brands” on google, your top results consist of brands like “Nike” or “GAP” because they are relevant.
Links position on the page:
Most websites don’t realize this but having your contact information (Links to your social media pages) on either the footer or sides of the pages doesn’t grasp Google’s attention as much as the website whose socials and other links are attached in either the body of the website or somewhere approachable to the audience.
Top 5 Link building techniques in 2021:
Further, let’s discuss the latest techniques on how you can build links for SEO. Here are 10 link building techniques:
Guest blogging means you can publish your article on someone else’s website. This would create a quality backlink that can be used on your website. This is the simplest way for any website to increase its ranking on google. Many websites are looking for guest bloggers because that helps them create more content, which in return helps them create authority on Google. So with the help of guest blogging, you are not only helping yourself but you’re also helping the person you’re writing the content for.
Another technique for guest blogging is through broken links. You can use Google extension for searching broken links on different websites. Once you visit a website, search for its broken links using the extensions, and when determined, request the owner of that website to let you write articles for that link. This way, you can help them and help yourself by guest blogging.
One of the best ways to create more backlinks is to search for local bloggers, who create content relevant to your niche and ask them if you can write articles for their website. If they allow you, this can be a great way to create backlinks for your website.
With the help of this, you create online pamphlets or banners that contain information and numbers in the form of graphs. These images can be sent to websites relevant to yours as a proposal and request them to use these images on their websites and provide you with the backlinks.
With the help of this article, you can understand how important it is to have backlinks for your websites in order to rank higher on Google. Creating backlinks or link building is not that difficult, it just requires some time and effort but in the end, it’s all worth it.