UtahSkis.com is an eCommerce store for several ski amenities like skis, snowboards, helmets, goggles, outerwear, clothing, and accessories. It has 11 brick and mortar locations statewide and is a leading brand with a loyal clientele. The online store allows buyers to place orders easily, due to intuitive UI/UX and contact-less delivery model.
Utahskis.com was facing the issues of low traffic, conversion, and checkout abandonment despite having a wide range of audiences and thus needed to increase audience reach and devise a cohesive strategy for retargeting online customers. Digimid conducted a Site Audit using multiple in-house tools to discover ranking and problem areas for on-page and off-page content, listings, funnel leakage, etc., and presented with a detailed strategy to remedy the issue.
UtahSkis partnered with Digimid to enhance the store’s online presence, we carried out
- Website Conversion rate optimization (CRO)
- UX/UI re-design Link building
- social media management
- Email marketing automation.
UtahSkis experienced a tremendous increase in their overall revenue due to our practices. Other improvements include:
- Significant Improvement in organic traffic due to link building and on-page optimization.
- Conversion rate increased by 50% after UI/UX redesign by Digimid.
- The bounce rate has reduced by 28% as the overall site performance increased.
- Email specific revenue is up by 62% due to the email automation efforts of the Digimid marketing team.
- Social engagement also experienced an all-time high.