Project UtahSkis: End-to-end management of an e-commerce platform.
UtahSkis.com is an eCommerce store for several ski amenities like snowboards, accessories, skis online, ski clothing, and jackets. It has 11 locations statewide and is a leading brand with a strong clientele. Its e-store allows buyers to easily order items online with an efficient categorization of the full inventory.
Work
- Visual Design
- E-commerce Development
- Conversion Rate Optimization
- SEO
- Email Automation
- Email Marketing
- Web Development
Tech Stack
- Magneto
- PhP
- HTML5/CSS3/jQuery
Problem Statement
Utahskis.com was facing the issues of low traffic, conversion, and checkout abandonment despite having a wide range of audiences and thus needed to increase audience reach and devise a cohesive strategy for retargeting online customers.
Digimid conducted a Site Audit using multiple in-house tools to discover ranking and problem areas for on-page and off-page content, listings, funnel leakage, etc., and presented with a detailed strategy to remedy the issue.
Solution Implemented
UtahSkis partnered with Digimid to enhance the store’s online presence; beating out the competition by a big margin with a 5% conversion rate and a 43% revenue increase overall!
We carried out Website Conversion rate optimization (CRO), Content creation, UX optimization, link building, social media management, Email automation and marketing resulting in a 62% increase of revenue from email marketing channels.
Results
